Italy First with its Italian Fine Dining division, joins Ecrudo to transform it into a chain of quality Italian restaurants through the enhancement of the brand, with global coverage of the most famous and trendy locations, from the heart of the main European destinations to the United States, from the Middle East to the Far East Asia. At the base of this entrepreneurial project the ambitious but wise philosophy of offering the authentic Italian experience at the table even outside this beautiful country. It’s not just about preparing excellent dishes and combining them with high quality wines, but rather recreating the typically Italian atmosphere of living the table. The restaurants are designed as well-kept and welcoming places to invite guests to spend pleasant time in complete conviviality. The idea of cooking is linked to the Italian tradition and to the territories that make it up, also through a path of rediscovery of unconventional raw materials and by offering typical dishes that are less known internationally, without the excesses of abstraction and/or manipulation of raw materials.